Rachel Wiedenfeld

Rachel Wiedenfeld is the owner and creative director of Rachel Wiedenfeld Studio, bringing nearly a decade of experience across the wedding and design industries. With a background in floral design and a BFA in Graphic Design, Rachel blends visual storytelling with thoughtful design systems to create custom wedding stationery, signage, and branding that feel both elevated and personal.

Her journey includes years working in the wedding industry, freelancing, full-time graphic design roles, and designing weddings for friends and family before officially launching Rachel Wiedenfeld Studio. After marrying her husband in a flower-filled celebration of their own and relocating to North Carolina, Rachel continues to draw inspiration from nature, relationships, and meaningful gatherings.

Rachel approaches every project with intention, creativity, and care, finding joy in helping couples bring their vision to life through beautifully designed details.